Web Optimization
In today’s world, waiting is not an option. More than ever before, users are searching with immediate intent to complete their goal, whether that goal is to make a purchase, find a resource, or get a quote. With millions of these searches happening daily, it’s critical that your website and local digital presence be front-and-center when it counts.
Using Search Engine Optimization (SEO), we’ll design a strategy customized around your website goals and business objectives. Based on proven SEO techniques and your website’s data, our robust SEO plans ensure that your website is poised and ready to capitalize on user searches so you never miss a sales opportunity.
- SEO Strategy
- SEO Management
- SEO Analysis and Reporting
Local SEO Using Google My Business
Google My Business is an awesome, free, and easy-to-use web-based platform. It’s especially great for local businesses and organizations. Google My Business gives you the ability to manage your online presence across Google properties, including Google Search and Google Maps. It’s important that your business shows when consumers type your business name into the search bar or search queries relevant to your products or services. To do this, you need to optimize your Google My Business (GMB) listing.
TIER 1: Google My Business Set-Up
This is a “starter” program that helps small or medium-size local businesses establish your initial presence on Google My Business. The two-month effort allows Site-Seeker to set-up your business’ Google My Business page and optimize it for search. It also includes important website updates that correlate with your Google My Business presence. You and your team will be responsible for ongoing reviews support thereafter.
✔ Strategy, timeline and planning | Set-up email software |
✔ Set-up, optimization of MyBiz | Writing x10 emails |
✔ Script for VM, customer service | Set-up SMS software |
✔ QR code, nickname, redirect | Queue out 10 texts |
✔ Internal linking | Pop-up install/set-up |
✔ Location-based landing page | Schedule 20 MyBiz posts |
✔ Gather photos/assets, upload | Monitoring/responding |
Print material design x3 | Quarterly reports x4 |
TIER 2: Google My Business Basic
This is an ongoing-12 month local optimization program that includes set-up of Google My Business, as well as ongoing support to drive consistent reviews. In addition to website updates, there is also the installation of a web pop-up, scheduled posts in Google My Business, responses and engagement to posted reviews, and quarterly reporting. The goal for this program is to establish a Google My Business presence and drive quality reviews that improve your brand’s reputation and local search engine strength.
✔ Strategy, timeline and planning | Set-up email software |
✔ Set-up, optimization of MyBiz | Writing x10 emails |
✔ Script for VM, customer service | Set-up SMS software |
✔ QR code, nickname, redirect | Queue out 10 texts |
✔ Internal linking | ✔ Pop-up install/set-up |
✔ Location-based landing page | ✔ Schedule 20 MyBiz posts |
✔ Gather photos/assets, upload | ✔ Monitoring/responding |
Print material design x3 | ✔ Quarterly reports x4 |
TIER 3: Google My Business Advanced
This is a comprehensive 12-month program that includes an exhaustive list of tactics that consistently drive quality reviews on behalf of your local business. First, set-up work within Google and your brand’s website establishes a local presence. From there, a variety of outreach tactics are put forth including print material designs, email marketing, SMS marketing, and Google My Business postings. These are prepared and distributed to engage with your past customers and/or your local community to drive relevant reviews. There is also a monitoring and engagement component to efficiently respond to all reviews that are posted. Quarterly reviews will measure your local program’s performance.
✔ Strategy, timeline and planning | ✔ Set-up email software |
✔ Set-up, optimization of MyBiz | ✔ Writing x10 emails |
✔ Script for VM, customer service | ✔ Set-up SMS software |
✔ QR code, nickname, redirect | ✔ Queue out 10 texts |
✔ Internal linking | ✔ Pop-up install/set-up |
✔ Location-based landing page | ✔ Schedule 20 MyBiz posts |
✔ Gather photos/assets, upload | ✔ Monitoring/responding |
✔ Print material design x3 | ✔ Quarterly reports x4 |
Google My Business Reopening Check List
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