The food and beverage industry is big, complex and ever-changing. Comprising retailers, restaurants and other B2C companies, we’ve recognized the heavy hand digital marketing plays in reaching untapped audiences. On top of that, consumer preferences in this space are constantly evolving. And the demand for brands to meet those needs is more important than ever. From healthy products to “buy local” messaging, digital’s role helps establish, build, strengthen, and amplify a brand’s voice.

Site-Seeker has a wealth of experience in this space, managing social and advertising efforts for growing restaurant chain CoreLife Eatery since its inception in 2015. From zero to 60 stores in just five years, we’ve worked alongside their team to build awareness within each local market and drive relevant foot traffic. DeIorio’s, a large-scale dough manufacturer, deals with both distributors and end-users. Developing personas and having insight into the specific buying needs of each have helped make a difference in our advertising and content writing efforts.

We’ve also spoken at industry conferences and built relationships in the beer world with craft breweries – like F.X. Matt Brewing Co. – looking to grow beyond their small, city limits and push purchases on the store shelves (and at the bar). With recommendations across search and social, sometimes marketing best practices go a long way.