Transworld Equipment
Quality Traffic After New Website Launch
Background
TransWorld Equipment is a leading supplier of intermodal equipment, including new and used container chassis, ISO tanks and containers, and LNG tanks. They partner with companies worldwide to ensure they have the most fitting and trusted material handling products available.
Challenge
It’s always an exciting thing to launch a new website. But it’s risky too. If not performed correctly, businesses risk seeing massive declines in organic traffic due to improper implementation, removed pages from indexation, and broken links. TransWorld wanted to be sure this was avoided and, instead, could take advantage of the new site and see positive gains in organic visitors.
Our Work
With an SEO plan in place, Site-Seeker reviewed and corrected broken links, performed internal linking, as well as installed updated title and description tags. We were able to keep TransWorld’s site healthy post-website-launch and we’ve continued to provide optimization support on both current and new pages built onto the site.
Results
In the full year following the launch of the new site, there have been massive gains from search engine traffic. Specifically, there was a 47% growth in those coming from organic sources. More importantly, conversions from those visitors grew an incredible 74%, leading to a more healthy pipeline for the company’s sales team.
