Total Clean
Improved retention and lead generation
Results
In knowing when and what pages current customers visit, the Total Clean Equipment sales team has been able to immediately get on the phone and better address their needs. Site-Insights has helped improve retention rates and allow sales to cross-sell more effectively. It’s also used as a lead gen source too. The team closed a $100,000+ rental deal within the first three months as a result of the tracking software. That deal alone helped produce a positive ROI against the annual investment.
Our Work
We installed Site-Insights and worked with the Total Clean Equipment team to identify categories of visitors coming to the site, what qualifies as a lead vs not, what target areas were most important, and what the sales process looks like after leads are labeled. Reports were also built out to study the type of traffic coming to the site and the direct sources of those leads.
Start Identifying Who’s Hit Your Site
For over 20 years, we’ve been delivering digital marketing success to businesses like yours. Are you ready to align your business growth goals with a plan to reach them?
Schedule a meeting with our sales team directly. We’d love to chat!
Schedule a meeting: View Calendar
Email directly: [email protected]
Call: (315) 860-1421
Background
Total Clean Equipment provides commercial cleaning and janitorial equipment, floor scrubber rentals, industrial cleaning equipment, pressure washers, and more for rugged environments throughout Southern California. From office floors to back parking lots, Total Clean has been serving businesses with equipment, parts, and chemical cleaning products for more than forty years.
Challenge
Total Clean Equipment carries out a number of marketing efforts and pays close attention to what’s working, what’s not, and what could be optimized for better results. With lead generation in particular, the team relies on a number of outbound and inbound sources. After learning about Site-Insights, they thought it would be a great way to not only identify new/warm leads, but enhance the customer experience on current accounts, and better monitor the results of ongoing marketing initiatives.
