CoreLife Eatery
Social Ads for Spicy Thai Bowl
Background
CoreLife Eatery, a national fast-casual restaurant chain based in Vestal, NY, boasts a healthy menu that is perfect for those who are health conscious, have diet restrictions or need a quick bite to eat during the day.
Challenge
CoreLife Eatery’s original Thai Chicken & Rice Noodle bowl was coming up short and the cause of complaints, often considered bland compared to other items on their flavorful menu. So it was revamped and replaced. The new bowl was a spicier, more hip version: the Spicy Thai Chicken & Rice Noodle bowl. This bowl was the first change to CoreLife Eatery’s menu since it opened its doors three years prior. It wasn’t the loyal fans they wanted to reach with the new bowl. They wanted to use the new item to excite and encourage visits from a new audience – those who had never tried CoreLife Eatery before.
Our Work
The primary goal of the campaign was to generate as much visibility as possible for the new bowl throughout a three-week period. First, an audience was established using tailored keywords and enabled across all eatery’s Facebook locations. We then published posts promoting a BOGO offer, along with product-focused and customer-centric photos. In addition, we produced a video that fully announced the new product, updated the website homepage and social platform banners, and implemented a pop-up site-wide. Finally, we distributed an email announcement to our entire database of fans.
Results
We helped CoreLife Eatery garner millions of impressions across its platforms. Specifically, the announcement video saw 330,000 views, the email earned an impressive 30% open rate, and the pop-up captured almost 80,000 views. The newly listed menu item webpage on the site also saw 10,000 visits. Data showed that the campaign reached untapped audience members who were not previously fans of the brand. Finally – and most importantly – the Spicy Thai bowl was the second most popular item sold in-store following the promotional three-week period.
