Results

Over the course of the campaign, we saw a notable improvement in performance. 

• Average Interaction Rate increased from 1.71% to 8.08%
• Average CPC increased from $1.05 to $0.89
• 27.34% decrease in monthly spending within the same budget (average of $829.76 to average of $602.86)

Our Work

Campaign optimization
focused on key elements to improve performance. First, search and negative keywords were refined, audience targeting was applied, and ad copy was optimized. Next, assets such as logos, images, and sitelinks were improved.
Ad impressions were adjusted to display only on weekdays between 6am – 9pm, rather than a 24/7 schedule. Finally, quality of ads and landing page relevancy scores were continuously monitored and optimized to enhance overall campaign effectiveness.

Background

Calix Ceramic Solutions is a leading
provider of advanced ceramic materials for
engineering and technology companies.

Challenge

Calix Ceramics struggled with low conversions, facing difficulties in turning paid website traffic and leads into actual sales.

How Satisfied is Calix?

“Our Google Ads program was spending dollars, but we weren’t seeing any sales as a result. Site-Seeker made updates and suddenly we were paying less and seeing much better traction.” Paul Faker, Ceramic Sales Manager

Re-Optimize Your Paid Advertising Program