Washer Solutions
Tapping Into More Website Leads
Background
Washer Solutions offers hospitals, research facilities, and scientific industries washing services for any type of equipment. The company provides both repair and maintenance of sterilization equipment, including autoclaves, bedding dump stations, cabinet washers, and more.
Challenge
Since Washer Solutions is a unique service provider in a very niche field, they were looking to be more proactive with their marketing efforts and act upon leads that came to the website. Having a typical low conversion rate on their site (less than 5%), they realized they were missing opportunities among companies who visit the site but don’t call or complete a form.
Our Work
Washer Solutions was a perfect fit for one of our lead insight tools. It enjoys high margins, deals in the B2B space, and has a sales team ready and willing to work directly with prospects. We installed a lead insight software that matched our partners’ needs. Within a week, we produced a list of more than 20 companies that had visited the website with details on the pages they visited and what services they were likely interested in.
Results
The Washer Solutions team reviewed the list. They began dialing the warm leads, knowing they were made up of interested parties. After turning into sales conversations, one deal closed at $17,000. Not only did our partner recoup their investment for the entire year with one signature, but they made additional dollars on top.
