Website Design
As the saying goes, you only have one chance to make a first impression. The design of your website tells visitors who you are and what you do. It brands your company in the eyes of your customers. The goal is that when customers have a problem that can be solved by your products or services they think about your company first.
On average, 65% of visitors will exit a website within the first 5-8 seconds. To improve on this your site must immediately let visitors know that they are in the right place. They must see reference (an image or text) relating to the product or service for which they are searching.
Basic Design Guidelines
First screen, or home page, should clearly convey what you sell
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Avoid clutter – include clear easy to read content
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Include crisp professional looking graphics
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Do not include splash pages
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Include most important information above the fold so that users can see it without having to scroll
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Background and foreground colors should have good contrast
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Important pages are no more than one or two clicks form the homepage
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Include contact information (company name, address, phone number, email) on every page
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Links should look like links – blue and underlined
Considerations when interviewing a potential designer
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Are they willing to design around items you already have had designed by someone else, i.e. logos, color schemes or images?
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Are they capable creating new site elements like a company logo?
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Can you see examples of their work?
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What will you be responsible for and what will they do?
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How long have they been in business?
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Can they provide testimonials?
Contact site-seeker inc. today!
