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Site-Seeker Inc. in the News Local Company Uses Internet Marketing to
infinit Technology Solutions, an Information Technology provider based in Syracuse, NY, sells new and used routers and switches, telecommunications equipment, and servers (for more information on infinit, visit www.infinit-tech.com). When Kevin Schaffner joined the company, he was tasked with developing an aggressive marketing campaign that would significantly increase company revenue. He knew the most effective way to accomplish this was to leverage the power of the Internet through the use of state-of-the-art programs and services. In the Business to Business (B2B) marketplace, long sales cycles make it crucial for suppliers to interact with customers early in the sales process. As little as ten (10) years ago, the B2B sourcing process was a long one that required extensive interaction between the seller and buyer. Today, this process has been reduced from several months to just a few weeks. Buyers locate products online and make snap judgments about the ability of these products to satisfy their requirements without ever speaking with the seller’s sales staff. The result is that sellers are often considered only briefly and then eliminated without even knowing they were ever under consideration. To address this problem, infinit sought to develop an easy to navigate, information rich website. Mr. Schaffner explains, “We just launched Phase One of a three-phased effort to create the best site in our industry. Our goal is to make it extremely easy to do business with us by providing visitors many ways to gather information.” Mr. Schaffner goes on to say that there is a much higher probability of closing a sale if infinit’s salespeople are able to speak directly with potential buyers in real-time. With these considerations in mind, infinit contacted Site-Seeker, Inc., an Internet Marketing company based in New Hartford, NY, to develop a new website, drive visitors to the website, convert visitors into buyers, and measure the results achieved. infinit and Site-Seeker settled on a plan that would incorporate several conversion tools into the website with the goal of generating more direct sales opportunities. One key tool installed by Site-Seeker is Live Chat by LIVEPerson, which enables customers to initiate a live chat with a salesperson at infinit in real-time. Providing online chat for sales and service through LIVEPerson gives infinit’s customers more options and greater control over their Internet experience. infinit can sell instantly by taking secure orders during chats. Confidence and trust are built with customers when they know a live agent is just a click away. And, the possibilities for converting visitors into buyers are increased substantially when questions about products and services can be answered immediately.
Within one week, infinit landed a new customer with significant buying power, and communicated online with numerous other customers with the potential to bring considerable business to infinit. Site-Seeker will be pleased to provide your company with further information about specialized services such as Live Chat by LIVEPerson. Site-Seeker customizes Internet Marketing plans to meet the specific needs of each business customer. Plans may include the development and/or application of services including website development, pay-per-click, search engine optimization, and web analytics. To learn more about Site-Seeker’s services, visit our website at www.site-seeker.com.
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