Misspellings and Alternate spellings of words are quite common. Industry lingo, abbreviations, acronyms, cultural influences and poor language skills all contribute to the numerous ways your prospects will search for your products and services. The below table shows contains different ways users might search for the terms "web site" and "optimization."
| Key Word Phrase |
Alternative Words and Misspellings |
| web site |
website |
| |
websight |
| |
web page |
| |
webpage |
| |
web pg |
| optimization |
optimisation |
| |
optimixation |
Looking specifically at the phrase "search engine optimization", notice that while "search engine optimization" is searched for five times more frequently than "search engine optimisation", "search engine optimisation" has one-eighth the number of pages competing for ranking. In this example it may be advisable to include the word optimisation within the target page. Another example would be
| Google Results |
| Keyword |
24Hrs |
Competing |
| search engine optimization |
352 |
2,090,000 |
| search engine optimsation |
74 |
266,000 |
