Link Popularity
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Link popularity of a web page A is defined as the number and quality of links from other web pages (Band C below) to web page A. Links pointing to web page A are called incoming or backward links. Search engines favor web pages with higher link popularity over web pages with lower link popularity.
Link popularity is used by the search engines as a measure of the credibility. Incoming links are seen as votes of confidence by the web page with the outbound link for the web page receiving the link.
Not all incoming links (or votes) are equal. Links from pages with a high page rank carry more weight than links from pages with a lower page rank; i.e. votes from pages considered more credible (higher page rank) are more important than votes from a web page considered less credible.
Search engines realize that site owners, particularly owners of commercial sites, are very selective about linking to other sites. Simply stated, web site owners work hard to attract users and are reluctant to let these users escape. In fact, most site owners will not post an outbound link unless the content of the destination page contains information necessary to fulfill the conversion goals of the linking page.
The best links are from web pages conatining information relavent to your web page. In other words, the anchor text of the link and the surrounding text should be related to the content on your web page. Achor text is the visible text that makes up the link. For example the anchor text of an effective link to this page might be "link popularity" or "building link popularity".
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