Internet Analytics
For Business-to-Consumer (B2C) clients, Site-Seeker, Inc., an internet marketing company, provides pay-per-click, search engine optimization, website development, and internet analytics to Business to Consumer (B2C) clients. Site-Seeker uses internal expertise as well as third party software solutions to provide feedback on the effectiveness of each client’s website. This capability enables Site-Seeker to analyze and improve website performance. Site-Seeker provides fully customized consulting and applies information derived from the data obtained to influence business decisions and website design. We approach internet analytics from a strategic business perspective to optimize our clients’ online and offline business practices and investments.
Site-Seeker collects and studies website traffic data to determine answers to questions such as: Where do the client’s visitors come from? How many visited the client’s website last month? Which pages did they view? How many of them reached the shopping cart or “Contact Us” page? How long did they stay on the site? Armed with this information, Site-Seeker is able to identify website weaknesses as well as improve traffic volume and the ease with which users are able to find and navigate to important website content. The result is greater internet marketing Return On Investment (ROI) for our clients.
In addition, on a regular basis, Site-Seeker sends an internet analytics report to each client in the form of a brief, concise PowerPoint presentation that summarizes the effectiveness of the client’s website and includes the following:
- Trends/patterns in traffic to the website.
- Visitor referring sources.
- Prominent keywords that drove visitors to the client’s website.
- Comments on website performance plus recommendations for improving performance in the future.
Site-Seeker meets with each client to review the report and answer questions. For more information on internet analytics and other Site-Seeker services, visit www.site-seeker.com.