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Frequently Asked QuestionsInternet Marketing QuestionsWhat is Page Rank?What is Conversion? How do search engines determine content credibility? what is ppc? How do bells and whistles impact site performance? Why is it important to frequently update your content? How do search engines determine content relevancy? Why is it important to include a lot of content? How can I reduce the cost of my web site development project? What is Page Rank? Page Rank is a system used by Google to demonstrate the value of a web site. Page rank is a scoring system on a scale of 0-10, 10 being the highest. The page rank tool is available by downloading the Google toolbar, selecting options, and enabling "page rank". What is Conversion? Conversion occurs when a web site visit is successful. A successful visit is defined differently depending upon the goal of the site, or section of the site. In some cases the goal of the site may be a sale; in others an email or phone call is considered conversion. In the case of an existing customer, providing technical information or support via the web site is considered conversion. For commercial companies, conversion ultimately results in the generation of revenue or the elimination of cost. It is important to understand the purpose of each page on your web site and to define and enable conversion paths (i.e. the route through which a visitor must navigate for conversion to be achieved). How do search engines determine content credibility? Content Credibility is not directly measurable by the search engine spiders. Link popularity, age of content, and content depth are indicators of the importance or credibility of a page's content. what is ppc? ppc is the same as pay per click How do bells and whistles impact site performance? Unnecessary bells and whistles: Before adding web site complexity ask "how will this feature impact my ranking or site usability?" \r\nMouse-overs, roll-overs and pull down navigation features may improve usability at the expense of the search engines ability to spider your site. \r\nFlash animation or large graphics increase download time and may cause potential customers to abandon your site before they can completely view your web page. Why is it important to frequently update your content? Age of Content is a factor used by the search engines to judge content credibility. Just as most people, when researching a topic, prefer to use recently published over dated material; search engines have a preference for fresh content over older content. Scheduling periodic content updates should be part of your overall web marketing plan. How do search engines determine content relevancy? Content relevancy is judged by the words used within a specific web page. Search engines, to different degrees, read the title tag, description tag, keyword tag, H tags, alt tags, text link and the content on the page to make an assessment about the relevancy of that page to the keyword phrase used in the query. Why is it important to include a lot of content? Content depth, the amount of information contained within a site is considered by the search engines to be an indicator of the site's credibility. The greater the number of pages and PDF files (relevant content is better), the more credible the site. How can I reduce the cost of my web site development project? Reducing Development Cost: The number one cost driver in any web site development project is the creation of content (text and graphics). The content you provide, the more you'll save. |
