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Multivariable Testing - Website, Landing Page and Email
Contact Site-Seeker today to improve conversion rates through Multivariable Testing Multivariable testing, or design of experiments, employs statistical methods to increase your landing page, website or e-mail marketing campaign conversion rate and therefore maximize your Internet Marketing return-on-investment. It is nearly impossible to grow your business today without an aggressive Internet Marketing program… and frequently aggressive means expensive. Multivariable testing assesses the conversion rate impact (CRI) of changing numerous landing page, website or email characteristics simultaneously. Unlike A/B or split testing, multivariable testing provides quicker and more comprehensive results. Advantages of Multivariable Testing over A/B or Split testing
Multivariable testing allows you to test a subset of all possible combinations and, through statistical result analysis, predict how all of the combinations would have performed. The power of multivariable testing is that you can analyze the effectiveness of combinations you did not even test. A/B testing or split testing, on the other hand, requires sequential comparisons between two landing page, website, or email marketing campaign variables. A/B and split testing require that each possible attribute pair to be tested. While A/B or split testing can and is effective, it is more labor intensive and less effective than multivariable testing. How Can Site-Seeker's Multivariable Testing Program Can Help Grow Your Business?The rate of spending on Internet Marketing is growing at a blistering pace as more and more companies join the masses that have embraced the Internet as their primary source of new business. Revenue generated by pay per click alone is expected to grow to $11B by 2008. The impact of this is that simply deploying a website, buying Google Adwords or advertising on a sector specific website is no longer enough to ensure a strong ROI on your Internet Marketing investment. Site-Seeker's Web Analytic and Website Testing department is led by Technical Director, Greg Karl. Greg, certified in the Kowalick-Taguchi method of multivariable testing. Greg and his team customize each round of testing based on the customer's business model. This approach avoids the inevitable "one size fits none" outcome of standardized testing methods. Read more about Greg's background and the Kowalick-Taguchi method of multivariable testing. By taking the time to understand our customer's business we are able to tailor tests to more closely align attributes tested to your most significant revenue and high margin products or services. The result is better conversion rates and better return-on-investment on your Internet Marketing programs. Speak to Site-Seeker about your Multivariable testing requirements.
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